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{"id":18152,"date":"2013-07-31T10:36:35","date_gmt":"2013-07-31T13:36:35","guid":{"rendered":"http:\/\/www.ligiafascioni.com.br\/?p=18152"},"modified":"2013-07-31T10:36:35","modified_gmt":"2013-07-31T13:36:35","slug":"o-que-e-identidade-corporativa","status":"publish","type":"post","link":"https:\/\/www.ligiafascioni.com.br\/o-que-e-identidade-corporativa\/","title":{"rendered":"O que \u00e9 identidade corporativa?"},"content":{"rendered":"<p>Nossa, acabo falando sobre tantos assuntos nesse blog que muita gente nem sabe que uma das minhas principais \u00e1reas de atua\u00e7\u00e3o \u00e9 a identidade corporativa. Ah, ent\u00e3o quer dizer que meu trabalho \u00e9 desenhar logotipos e marcas para as empresas? N\u00e3o, n\u00e3o sou designer; geralmente indico parceiros qualificados para esse trabalho. O que eu fa\u00e7o \u00e9 ajudar as empresas a se conhecerem melhor.<\/p>\n<p>U\u00e9, mas identidade corporativa n\u00e3o \u00e9 a tal da marca?<\/p>\n<p>N\u00e3o \u00e9 n\u00e3o, e essa confus\u00e3o \u00e9 bem normal; at\u00e9 profissionais da \u00e1rea acabam se enganando nos nomes dos bois e usando o termo identidade corporativa como sin\u00f4nimo de marca gr\u00e1fica.<\/p>\n<p>Ent\u00e3o, para esclarecer de vez a quest\u00e3o, fica um v\u00eddeo que resume bem a hist\u00f3ria. Se conseguir tempo, vou fazer outro s\u00f3 sobre imagem corporativa; aguardemos&#8230;<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"480\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/CH4p1k9BiPk\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiz um v\u00eddeo que explica o que vem a ser identidade corporativa e porque o pessoal faz tanta confus\u00e3o com marca gr\u00e1fica.<\/p>\n","protected":false},"author":1,"featured_media":18153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","two_page_speed":[],"_jetpack_memberships_contains_paid_content":false},"categories":[35,53,28,43],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/posts\/18152"}],"collection":[{"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/comments?post=18152"}],"version-history":[{"count":0,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/posts\/18152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/media?parent=18152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/categories?post=18152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ligiafascioni.com.br\/wp-json\/wp\/v2\/tags?post=18152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}